AdJug

AdJug is an online advertising exchange that connects buyers and sellers of online advertising, providing them with transparency, control, and choice. Founded in 2007 by Satish Jayakumar and Michael Stephanblome, AdJug aims to improve the way advertising is bought and sold by directly linking advertisers and publishers. The platform allows publishers to take control of their online inventory to maximize earnings, while advertisers benefit from better campaign performance by understanding the source of each conversion and traffic. Operating primarily in the European market, AdJug's business model revolves around facilitating direct transactions between advertisers and publishers, thereby earning revenue through transaction fees. The company aspires to become Europe's leading online advertising exchange.

Keywords: online advertising, exchange, transparency, control, choice, publishers, advertisers, inventory, campaigns, Europe.