Amama Jewels

Amama operates in the niche market of handmade jewellery and lifestyle products, catering to customers who value artisanal craftsmanship and unique designs. The company offers a wide range of products including necklaces, chokers, earrings, belts, bracelets, handcuffs, rings, maangtikas, pendants, brooches, nose pins, and hair accessories. Each product is part of a carefully curated collection such as Rangrez, Bianca, Peepal, Mogra, Utsav, Jashn, Nihaar, Sheesham, Noor, Aazreen, Contemporary, and AMAMA X DIVYA SONI Minimalist.

The business model revolves around direct-to-consumer sales through their online platform, amama.in. Revenue is generated through the sale of these handcrafted items, which are marketed as premium, high-quality products. The company targets fashion-conscious individuals who appreciate the value of handmade goods and are willing to pay a premium for unique, stylish accessories.

Amama's market includes both domestic and international customers, leveraging the growing trend of online shopping and the increasing demand for unique, handmade products. The company also highlights its commitment to quality and craftsmanship, which sets it apart from mass-produced jewellery brands.

Keywords: handmade, jewellery, lifestyle, artisanal, collections, premium, online sales, fashion, accessories, craftsmanship.