Aura Bora

Aura Bora

Maker of craft sparkling water that features herbs, fruits, and flowers.

HQ location
San Francisco, United States
Launch date
Employees
Enterprise value
$40—60m
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Buyout
Total Funding000k
More about Aura Bora
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Aura Bora is a startup that operates in the beverage industry, specifically in the niche of sparkling water. The company's unique selling proposition is its commitment to natural, high-quality ingredients. Aura Bora's sparkling water is made from herbs, fruits, and flowers, with no added sugar, sweeteners, citric acid, or artificial ingredients. This positions the brand as a healthier alternative to other sparkling water brands that use sugary syrups or additives.

The company's business model is straightforward. It generates revenue by selling its uniquely flavored sparkling water to consumers who are health-conscious and prefer natural ingredients over artificial ones. The company's target market is broad, encompassing anyone looking for a refreshing, guilt-free beverage.

Aura Bora's commitment to quality is evident in its sourcing of high-quality plant extracts and flavors. The company prides itself on using real herbs and fruits to give its drinks a mild sweetness, a stark contrast to other brands that use sweeteners like Stevia, monkfruit, or aspartame. The absence of citric acid in Aura Bora's drinks is another distinguishing feature, as it eliminates the potential for headaches, bitter tastes, or upset stomachs often associated with other sparkling waters.

In conclusion, Aura Bora is a promising startup in the beverage industry, offering a unique product that caters to the growing demand for healthy, natural beverages. Its commitment to quality and natural ingredients sets it apart from competitors and positions it well for growth in the health-conscious consumer market.

Keywords: Sparkling Water, Natural Ingredients, No Added Sugar, No Artificial Sweeteners, High-Quality Plant Extracts, Health-Conscious Consumers, Beverage Industry, No Citric Acid, No Artificial Ingredients, Healthy Alternative.

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