Behaviour Lab

Behaviour Lab is a software and analytics firm dedicated to enhancing investment performance for portfolio managers and asset owners. Operating within the financial services market, the company offers scalable software solutions and advisory services tailored to individuals, teams, and organizations. By leveraging expertise in finance, behavioral change, data science, and software engineering, Behaviour Lab identifies, quantifies, and mitigates the impact of statistical and unconscious biases to improve decision-making processes. The business model revolves around providing both software products and consulting services, generating revenue through subscriptions and advisory fees. The firm serves a diverse clientele, including institutional investors, asset managers, and financial advisors, aiming to foster continuous improvement in investment strategies and outcomes.

Keywords: investment performance, software solutions, advisory services, decision-making, behavioral change, data science, portfolio managers, asset owners, financial services, bias reduction.