Blis

Blis operates in the digital advertising sector, specializing in privacy-first, location-powered programmatic advertising. The company leverages location data to deliver personalized advertising without relying on personal data, ensuring compliance with GDPR and CCPA standards. Blis serves a diverse range of clients, including retailers, fast food chains, and hotels, helping them reach mobile shoppers effectively. The business model is based on providing targeted advertising solutions that drive measurable outcomes, such as in-store visits and online conversions. Blis generates revenue through its programmatic advertising services and global partnerships, such as with Geoprove, which offers location verification and comprehensive reporting on campaigns. The company has shown significant growth, particularly in markets like Italy, where it has doubled its revenue. Blis continues to innovate with tools like Audience Explorer, enhancing its service offerings and maintaining its leadership in the market.

Keywords: programmatic advertising, location data, privacy-first, mobile shoppers, GDPR compliance, CCPA compliance, targeted advertising, global partnerships, Audience Explorer, measurable outcomes.