Capture

Capture

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An application that enables users to track, reduce and remove CO2 emissions from everyday life.

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Capture is a startup that offers an innovative app designed to help individuals and businesses track, reduce, and offset their carbon footprint. Operating in the sustainability and environmental technology market, Capture primarily serves eco-conscious consumers and organizations looking to minimize their impact on the planet.

The Capture app leverages GPS technology to automatically monitor carbon emissions from daily activities, particularly focusing on mobility choices like driving, cycling, or using public transport. Users can also manually input data related to their food consumption to get a comprehensive view of their carbon footprint. The app provides real-time feedback, tips, and articles to help users adopt more sustainable habits.

Capture's business model revolves around a freemium approach, where the basic tracking features are free, but users can opt for premium services. These premium services include personalized CO2 targets based on recommendations from the Intergovernmental Panel on Climate Change (IPCC) and the ability to offset emissions through verified carbon offset projects globally. The company earns revenue through subscription fees for these premium features and potentially through partnerships with businesses looking to engage their employees or customers in sustainability initiatives.

The app also includes a secure in-app area and a web-based dashboard for businesses and communities, allowing them to track collective progress and engage members in sustainability efforts. This feature is particularly useful for companies aiming to enhance their corporate social responsibility (CSR) programs.

In summary, Capture is a user-friendly app that empowers individuals and organizations to live more sustainably by tracking, reducing, and offsetting their carbon emissions. It combines technology, education, and actionable steps to make planet-friendly living accessible and straightforward.

Keywords: Carbon Footprint, Sustainability, GPS Tracking, Carbon Offsets, Eco-Friendly, Climate Action, Environmental Tech, Mobile App, Real-Time Feedback, Corporate Social Responsibility.

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