Cole Information

Cole Information, established in 1947, specializes in providing customizable data solutions to professionals in the real estate, insurance, and home services sectors. The company helps these professionals connect with high-value homeowners by offering a suite of data technology tools designed to enhance prospecting strategies and improve marketing efficiency. Cole Information operates in the B2C market, focusing on accurate, compliant, and updated databases that are validated at the household level. The business model revolves around selling access to these databases and data tools, enabling clients to have better conversations with homeowners and move leads toward conversion. Revenue is generated through subscription fees and team pricing for access to their data services. The company emphasizes the importance of data quality by implementing core data processing measures such as deceased suppressions, NCOA (National Change of Address), and CASS (Coding Accuracy Support System). By taking additional steps to validate millions of data points, Cole Information ensures that their clients receive industry-leading data accuracy.

Keywords: customizable data, real estate, insurance, home services, prospecting strategies, B2C market, data validation, subscription fees, marketing efficiency, data accuracy.