D'chica

D'chica is a prominent player in the fashion industry, focusing on empowering young girls and supporting their journey towards womanhood. Founded by two inspirational moms, Vani Chugh and Richa Kapila, the company understands the unique needs of teenage girls and creates products that cater to their body and fashion requirements. D'chica's product line includes period panties, cotton panties, sportswear, thermals, t-shirts, and footwear, available in a wide range of sizes from XXXS to XXXL, ensuring inclusivity and catering to diverse body types.

The company operates in the Indian market, targeting teenage girls and their parents who seek high-quality, safe, and stylish fashion essentials. D'chica's business model revolves around direct-to-consumer sales through its online platform, dchica.in, where customers can browse and purchase products. The company generates revenue through the sale of its diverse product range, leveraging its strong online presence and reputation for quality and inclusivity.

D'chica's commitment to responsible practices is evident in its collaboration with consulting gynecologist Dr. Garima Srivastav, who provides expert guidance to ensure the safety and quality of their products. This dedication to well-being and health has earned the brand multiple prestigious awards, including the 'Lingerie e Retail of the Year' award by The Economic Times.

Keywords: teenage fashion, period panties, inclusive sizing, sportswear, thermals, t-shirts, footwear, responsible practices, online retail, empowerment.