EatClub

EatClub is an Australian-based startup operating in the food and beverage industry. Launched in 2018, the company has developed a mobile app that connects users with local restaurants offering exclusive deals. The app has a dual-purpose; it helps users discover new dining experiences while enjoying significant discounts, and it assists restaurants in filling empty tables during off-peak hours, thereby creating sustainable demand.

The company's business model is centered around dynamic pricing, a strategy where prices fluctuate based on demand and supply. In EatClub's case, restaurants post offers when they have spare tables or want to stimulate demand. Users can then redeem these offers, enjoying up to 50% off their total bill, including drinks. The app also allows users to pay their bills using a digital EatClub Card, with the discounts automatically applied, providing a seamless and discreet experience.

EatClub's primary market is the general public who enjoy dining out, and its client base includes over 2,500 restaurants across Australia. The company has already amassed a user base of 2 million customers and continues to grow rapidly.

The company generates revenue by charging restaurants a fee for using its platform to advertise their offers. It's a win-win situation for both parties; restaurants increase their customer base and revenue during off-peak hours, and customers get to enjoy discounted meals at various times of the day.

Keywords: Mobile App, Dining, Restaurants, Discounts, Dynamic Pricing, Australia, Food and Beverage, Digital Payment, User-friendly, Secure.