Fittamamma

Fittamamma operates in the maternity fitnesswear market, providing high-quality, supportive activewear specifically designed for pregnant women. The company targets expectant mothers who wish to maintain an active lifestyle during their pregnancy. Fittamamma's product line includes leggings, tops, and bras that offer comfort and support, endorsed by Olympians such as Dame Sarah Storey and Amy Williams MBE. The business model is primarily direct-to-consumer, with products sold through their online store. Revenue is generated through the sale of these specialized fitness garments. The company also publishes a magazine, 'Fit Pregnancy,' which features fitness tips, success stories, and product highlights, further engaging their target audience and driving brand loyalty.

Keywords: maternity fitnesswear, activewear, pregnancy, supportive clothing, Olympian-endorsed, leggings, tops, bras, direct-to-consumer, Fit Pregnancy magazine.