G2

G2 operates as the largest and most trusted tech marketplace, enabling businesses to discover, review, and manage the software solutions they need to reach their potential. The platform serves a diverse range of clients, from small startups to large enterprises, across various industries. G2's business model revolves around providing valuable insights and data-driven decisions through user reviews, market intelligence, and buyer intent data. The company generates revenue through subscription-based content marketing, licensing G2 Reports, and offering marketing solutions tailored to drive demand and capture leads. G2 also provides specialized solutions for marketing, sales, and services teams, helping them optimize their software investments and strategies. The platform's comprehensive approach ensures that businesses can make informed decisions, backed by verified user feedback and industry trends.

Keywords: tech marketplace, software reviews, buyer intent, market intelligence, content marketing, subscription model, user feedback, data-driven decisions, marketing solutions, enterprise software.