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Gush operates in the eco-friendly paint industry, offering innovative interior paint solutions that purify air and eliminate bacteria, catering to health-conscious consumers and businesses. The company serves residential and commercial clients, providing a range of paint products and services designed to create safer and healthier indoor spaces. Gush's business model revolves around selling zero VOC (volatile organic compounds), odourless, and non-toxic paint formulations that not only beautify spaces but also improve air quality by eliminating 99.9% of infection-causing bacteria. Revenue is generated through direct sales of paint tins and comprehensive painting services, which include consultations and customized solutions for different room sizes and requirements. The market Gush operates in is increasingly focused on sustainability and health, positioning the company to capitalize on growing consumer demand for eco-friendly and health-promoting products.

Keywords: eco-friendly, interior paint, air purification, bacteria elimination, zero VOC, non-toxic, odourless, health-conscious, residential, commercial.

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