Heaps Normal

Heaps Normal is an Australian non-alcoholic beer company founded in 2020 and based in Sydney. The brand was established with the goal of creating great-tasting, alcohol-free beer as a socially and culturally relevant alternative for people who want to cut back on alcohol without compromising on flavour or experience.

Heaps Normal’s product range includes core beers like the Quiet XPA, a hop-forward extra pale ale; the Another Lager, a full-bodied, traditional-style lager; and limited seasonal releases. All products are brewed with traditional beer ingredients and processes, with the alcohol removed through a proprietary method that preserves flavour integrity. The beers contain less than 0.5% ABV and are marketed as suitable for any occasion — from pubs and barbecues to post-work wind-downs.

The company distributes nationwide across Australia through bottle shops, bars, restaurants, and direct-to-consumer channels. It also maintains a strong brand presence through merchandise, collaborations, and partnerships within creative and wellness communities. Heaps Normal positions itself not just as a drinks brand, but as part of a broader movement toward mindful drinking and changing Australia’s relationship with alcohol.

Heaps Normal has received industry recognition for its innovation and product quality, winning multiple awards at the Australian International Beer Awards and attracting attention from investors focused on health, sustainability, and changing consumer lifestyles.

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