Heleo

Heleo, operating under the brand Next Big Idea Club, is a subscription-based service that curates and delivers groundbreaking nonfiction books selected by renowned authors Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel Pink. The company serves avid readers and lifelong learners who seek to enhance their knowledge and personal growth through expertly chosen literature. Heleo operates in the online education and book subscription market, offering various membership plans that include hardcover books, e-books, and exclusive video content. The business model revolves around recurring subscription fees, providing members with quarterly book selections and access to a library of video insights, reading guides, and author interviews. Heleo generates revenue through these subscription plans, which are billed either monthly or annually. The company also fosters a community of readers by offering a private online discussion group where members can engage with authors and other readers.

Keywords: nonfiction, curated books, subscription service, Malcolm Gladwell, Susan Cain, Adam Grant, Daniel Pink, video insights, reading guides, author interviews, online community.