HomeFarm

HomeFarm

Smart home appliance for growing organic microgreens and microherbs year-round, designed for urban living and sustainability.

HQ location
Johannesburg, South Africa
Launch date
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Homefarm, accessible via myhomefarm.io, is a pioneering smart home appliance designed to enable urban dwellers to cultivate organic microgreens and microherbs from the comfort of their homes. Targeting busy urbanites who aspire to a healthier lifestyle, Homefarm integrates seamlessly into apartment-style living, adhering to universal kitchen design specifications for easy installation into cabinetry, thus saving valuable countertop space.

The business operates in the home cultivation market, offering a unique solution for individuals looking to incorporate fresh, nutritious produce into their daily diets. Homefarm's core product is a smart appliance that simplifies the cultivation process, making it accessible to users regardless of their gardening experience. The accompanying Homefarm app provides an end-to-end user experience, guiding users from planting to harvest and offering a curated collection of recipes tailored to the crops grown.

Homefarm generates revenue through the sale of its smart appliances and a subscription model for ongoing support and updates via the Homefarm app. The company serves health-conscious urban consumers who value sustainability and convenience.

Keywords: smart appliance, urban living, organic microgreens, home cultivation, sustainability, health-conscious, subscription model, kitchen integration, user-friendly, nutritious produce.

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