House Of Brands Company
A cluster of premium D2C brands.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | N/A | Seed | |
| Total Funding | 000k | ||
House of Brands is a unique startup that operates in the direct-to-consumer (D2C) market, focusing on the premium segment of the Indian population. This company designs and sells exclusive, high-quality products, targeting the top 1% of the Indian population who can afford and appreciate superior quality goods. Their product range includes items like ergonomic work-from-home chairs and durable belts, all designed with a modern, international aesthetic.
The company operates on a design-first business model, investing significant time and resources into creating the perfect product. They do this by deconstructing existing designs and rebuilding them from scratch, ensuring that every product they offer is not only premium but also unique.
House of Brands serves a niche market of "California users" in India, a term they use to describe the global citizens who appreciate their international designs. They have a customer-centric approach, offering a 30-day no-questions-asked return and refund policy to ensure customer satisfaction.
Their revenue model is based on selling these exclusive, limited-edition products directly to consumers. They also offer exclusive access to their club, which already boasts over 8000 employee members. Additionally, they are open to partnerships with influencers and clubs, further expanding their reach.
In summary, House of Brands is a premium D2C company that designs and sells exclusive, high-quality products to the affluent segment of the Indian population, with a focus on customer satisfaction and unique, modern designs.
Keywords: Direct-to-Consumer, Premium Products, Design-First, Customer-Centric, Exclusive Access, Limited-Edition Products, Affluent Indian Market, Influencer Partnerships, Modern Designs, High-Quality Goods.