House of Chikankari

House of Chikankari specializes in handcrafted women's clothing, focusing on traditional Chikankari embroidery from Lucknow, India. The company offers a diverse range of products including kurtas, kurtis, palazzos, and dupattas, all made with high-quality fabrics. Established during the 2020 lockdown, the business aims to revive and promote heritage crafts for future generations. House of Chikankari serves a global clientele, particularly targeting Indians worldwide who wish to embrace their cultural roots. The business model revolves around direct-to-consumer sales through their online platform, generating revenue from product sales. The company differentiates itself by offering exclusive designs and special deals, enhancing customer engagement and loyalty. Keywords: Chikankari, embroidery, heritage, women's clothing, Lucknow, handcrafted, kurtas, global, cultural, premium.