IllumiNative

IllumiNative is a Native woman-led racial and social justice organization focused on increasing the visibility and challenging the narrative surrounding Native peoples. Founded in 2018, the organization emerged from the Reclaiming Native Truth project, which identified invisibility as a modern form of systemic racism. IllumiNative aims to amplify contemporary Native voices, stories, and issues to advance justice, equity, and self-determination. The organization employs research, narrative and culture change strategies, movement building, and organizing to disrupt the invisibility of Native peoples and re-educate Americans. By mobilizing public support for key Native issues, IllumiNative seeks to dismantle systemic racism and white supremacy, fostering an inclusive, democratic, and sustainable society. The organization serves Native communities and allies, operating within the social justice and advocacy market. Its business model revolves around advocacy, education, and community engagement, generating impact through partnerships, campaigns, and public awareness initiatives.

Keywords: Native, visibility, justice, equity, research, narrative, movement, advocacy, community, empowerment.