Kofluence
Brands and influencers simplify their campaigns through workflow management and reporting.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor investor investor investor | €0.0 | round | |
* | N/A | N/A | Growth Equity VC |
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 47 % | 88 % | 98 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Kofluence operates as an influencer marketing platform that connects brands with a network of over 70,000 creators. The company focuses on facilitating impactful marketing campaigns by leveraging the reach and engagement of social media influencers. Kofluence serves a diverse range of clients, including major brands like Flipkart, Domino's, and Sugar Cosmetics, aiming to enhance their market presence through targeted influencer partnerships.
The platform operates in the influencer marketing industry, which involves promoting products or services through individuals who have a significant following on social media. Kofluence's business model revolves around campaign discovery, content creation, and platform posting. Brands can discover new and exciting campaigns, get quick approvals, and collaborate with influencers to create engaging content. The company makes money by charging brands for access to its network of influencers and for managing the campaigns.
Kofluence's market includes a wide range of industries, from cosmetics to food delivery, and it operates primarily in India. The platform supports campaigns in 15 different languages and has a reach of 1.2 billion across 200 cities. By providing a streamlined process for campaign discovery and content creation, Kofluence aims to maximize the impact of influencer marketing for its clients.
Keywords: influencer marketing, social media, brand partnerships, campaign discovery, content creation, India market, multi-language support, creator network, brand engagement, targeted marketing.