Lersha

Lersha operates as a digital agriculture platform focused on boosting the productivity of smallholder farmers. The company provides access to farm machinery and advisory services, aiming to reduce costs and improve agronomic practices. By partnering with the Ministry of Agriculture, Lersha ensures that its advisory content is accurate and timely, delivered through Lersha Agents who serve as intermediaries between the platform and farmers. These agents, often university graduates in agricultural fields, help bridge the technology and literacy gap in rural areas. Lersha's business model involves collaborating with various partners, including research centers and development organizations, to enhance its service offerings. The platform primarily serves smallholder farmers, mechanization service providers, and development agents, operating within the agricultural sector. Revenue is generated through service fees for machinery hire and advisory services, providing a cost-effective solution for farmers to increase their productivity. Keywords: digital agriculture, smallholder farmers, mechanization, advisory services, productivity, cost-effective, partnerships, agronomy, rural development, technology gap.