Little Thinking Minds

Little Thinking Minds is an award-winning educational technology (ed tech) company headquartered in Jordan, with additional offices in Saudi Arabia, UAE, and Egypt. The company specializes in providing Arabic language literacy tools designed for K-12 students. These tools are aimed at improving learning outcomes, advancing skills, and increasing social and cultural connectedness among young learners.

The company serves a diverse range of clients, including public schools that cater to low-resource and refugee populations, as well as private educational institutions. With over 200,000 users across more than 500 schools, Little Thinking Minds has established itself as a significant player in the Arabic language education market.

The business model revolves around a subscription-based platform that schools and educational institutions can license. This model ensures a steady revenue stream while allowing the company to continually update and improve its offerings. The company also engages in partnerships with organizations like UNICEF to extend its reach and impact.

Little Thinking Minds was co-founded by women and has been recognized for its high growth and innovation, including being selected as part of the 2021 Elite 200 GSVCup Competition, which highlights the top ed tech startups globally. The company's mission is to ensure that children have access to a better future through education.

Keywords: Arabic literacy, K-12 education, ed tech, digital tools, learning outcomes, cultural connectedness, subscription model, public schools, refugee education, women-led.