Liv Labs

Liv Labs Fitness is a pioneering company specializing in continence solutions, primarily targeting women experiencing incontinence issues. The company operates in the healthcare market, focusing on non-invasive, home-based alternatives to traditional incontinence pads and surgical procedures. Liv Labs Fitness serves a diverse clientele, including new mothers and women with pelvic floor issues, providing them with innovative products and personalized coaching services. The business model revolves around the development and sale of a novel vaginal pessary, a medical device designed to prevent leaks, which is currently undergoing pre-market research funded by a Small Business Research SBIR Grant from the Eunice K. Shriver National Institutes of Child Health and Human Development (NICHD). Revenue is generated through the sale of these medical devices and associated coaching services, led by experts in pelvic health. The company was founded in 2017 by Carly Price, an award-winning consumer products designer, who identified a significant market need based on her personal experiences and extensive research.

Keywords: continence solutions, vaginal pessary, incontinence, home care, pelvic health, non-invasive, medical device, coaching services, women's health, SBIR Grant.