Mogujie
Chinese social shopping platform targeted at female buyers.
| CNY | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (10 %) | 9 % | (28 %) | (42 %) | (30 %) | (31 %) | (31 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (43 %) | (34 %) | 129 % | (46 %) | 38 % | (11 %) | (27 %) |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (57 %) | (45 %) | (266 %) | (68 %) | (190 %) | (74 %) | (37 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 30 % | 22 % | 20 % | 21 % | 24 % | 16 % | 17 % |
Source: Company filings or news article
Related Content
Mogu Inc. operates as a fashion media and consumption platform primarily targeting young female users aged 18-23. The company integrates various resources including electric power providers, communities, influencers, and content creators to serve its audience. Mogu Inc. is known for its sub-brand, Mushroom Street, which has successfully created a distinctive brand image by collaborating with celebrities and influencers. The platform offers a wide range of fashion-related content and products, making it a one-stop destination for fashion enthusiasts. The business model revolves around advertising, affiliate marketing, and direct sales through its platform, generating revenue from both brands and consumers. Mogu Inc. operates in the highly competitive fashion and e-commerce market, focusing on user engagement and brand partnerships to drive growth.
Keywords: fashion, media, consumption, young females, influencers, content, e-commerce, advertising, affiliate marketing, brand partnerships.
