MOOT

MOOT is a German-based startup that operates in the sustainable fashion industry. The company is committed to producing environmentally friendly and fair-trade clothing, with a unique twist. MOOT's business model revolves around the concept of radical upcycling, which involves transforming old bed linens into fashionable and unique clothing items. This innovative approach not only gives a second life to discarded textiles but also significantly reduces CO2 emissions that would have been generated in the production of new garments.

MOOT's products are exclusively made in Germany, sourcing their textiles from organizations such as the Deutsche Kleiderstiftung. The company's commitment to sustainability and fair production has earned it recognition, including winning a startup competition by Deutsche Bahn.

The company's product range includes everything from jackets and coats to fleece pullovers and unique scarves, all handcrafted in Berlin. They also offer upcycled bags, including a shoulder bag and an origami bag made from rescued leather jackets. Each product is unique, reflecting the individual patterns and textures of the original bed linens.

MOOT's target market includes environmentally conscious consumers who value sustainability and unique fashion. The company has already garnered a strong following, with over 4,146 customers, including notable figures like Liv Lisa Fries and Franca Cerutti.

In terms of revenue, MOOT makes money by selling these upcycled products directly to consumers. The company's mission is to revolutionize the fashion industry and achieve 100% sustainable clothing.

Keywords: Sustainable Fashion, Upcycling, Fair-Trade, Handcrafted, Unique Clothing, Environmentally Friendly, CO2 Reduction, Made in Germany, Sustainable Clothing, Fashion Revolution.