Mutinex

Mutinex

The Platform World-class marketing investment analytics powered by the gold-standard in econometrics and machine learning.

HQ location
Melbourne, Australia
Website
Launch date
Employees
Enterprise value
$86m
Company register number
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AUD17.5m

Valuation: AUD133m

Early VC
Total Funding000k
More about Mutinex
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Mutinex operates in the marketing technology sector, providing advanced data solutions tailored for marketers. The company serves clients primarily in the Fast-Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) industries. Mutinex offers two core products: GrowthOS and DataOS. GrowthOS is a dynamic marketing performance tool that evolves traditional static marketing reports into continuous growth decision engines. DataOS, on the other hand, is an all-in-one marketing data solution that enables marketers to create their own data warehouses. This system streamlines data uploading, automatically validates and organizes marketing data, and eliminates the need for manual spreadsheet manipulation. By translating raw marketing data into actionable insights, Mutinex helps marketers focus on making growth-oriented decisions rather than getting bogged down by data management. The company's business model revolves around subscription-based services, where clients pay for access to their software solutions. Mutinex generates revenue through these subscriptions as well as through additional consulting services aimed at optimizing the use of their tools.

Keywords: marketing technology, data solutions, FMCG, CPG, GrowthOS, DataOS, marketing performance, data warehouse, decision engine, subscription-based.

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