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Evergage, a Salesforce Company, specializes in delivering personalized experiences to billions of customers and visitors for hundreds of companies. Founded in 2010, Evergage combines in-depth behavioral analytics and advanced machine learning with data from existing sources to provide businesses with a comprehensive view of each customer and prospect. This enables the activation of data to deliver maximally relevant, individualized experiences during key moments of interaction across the customer journey. Evergage serves a diverse range of clients, including Autodesk, Carhartt, CenterState Bank, Citrix, and Publishers Clearing House, among others. The company operates in the digital marketing and customer engagement market, focusing on personalization as its core service. Evergage's business model revolves around providing a customer data platform (CDP) that integrates with existing systems to enhance marketing efforts and improve customer engagement. Revenue is generated through subscription fees for access to its platform and services.

Keywords: personalization, behavioral analytics, machine learning, customer engagement, digital marketing, customer data platform, individualized experiences, marketing technology, data activation, Salesforce.