Paidy

Paidy is a pioneering Buy Now Pay Later (BNPL) service in Japan, designed to simplify the payment and purchase experience for consumers. The service allows users to buy items immediately using just their smartphones and pay later, either in a lump sum the following month or in 3, 6, or 12 installments without additional fees. Paidy's user-friendly app has been downloaded over 10 million times and is accepted at more than 700,000 retail locations, as well as any Visa-affiliated store, both online and offline. The business model revolves around providing instant credit to consumers, which is underwritten using proprietary models and machine learning to ensure quick and secure transactions. This not only enhances the shopping experience for consumers but also boosts revenue for merchants by reducing incomplete transactions, increasing conversion rates, and encouraging repeat purchases. Paidy's mission is to foster trust in society and give people the confidence to dream, ensuring a secure and enjoyable shopping environment for all.

Keywords: BNPL, credit, smartphone, app, installments, merchants, transactions, revenue, Visa, shopping.