Pernod Ricard

Pernod Ricard is one of the world’s biggest companies in the alcohol and spirits industry. Headquartered in Paris, France, it was formed in 1975 through the merger of two companies: Pernod and Ricard — both known for their anise-flavored spirits. Since then, it has grown into a global powerhouse.

The company owns a wide range of famous drink brands you’ll find in bars and homes around the world. These include Absolut Vodka, Jameson Irish Whiskey, Chivas Regal, Ballantine’s, Beefeater Gin, Malibu, Martell Cognac, and Perrier-Jouët Champagne, just to name a few. They produce and sell everything from whisky and vodka to wine and champagne.

Pernod Ricard sells its products in over 160 countries and has a strong presence in Europe, the Americas, and Asia. It positions itself as a company that combines tradition and craftsmanship with innovation and sustainability.

In recent years, it has focused on digital marketing, premium products, and eco-friendly practices. The company often says its goal is to create "conviviality" — which means bringing people together and helping them enjoy good times, responsibly.

Whether it's a celebration or a casual get-together, chances are, a Pernod Ricard brand is somewhere on the table.

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