Persea Oils
Cold-pressed, organic, and Fair For Life certified extra virgin avocado oil, sourced directly from small-scale Kenyan farmers.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $1.0m | Debt | |
| Total Funding | 000k | ||
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Persea Oils operates as a producer of cold-pressed Organic Extra Virgin Avocado Oil and crude avocado oil. The company's business model is centered on ethical and sustainable sourcing within Kenya's avocado growing sector.
It procures produce directly from small-scale farmers, ensuring they are certified under the Fair For Life standard. This direct purchasing strategy is designed to provide farmers with fair and timely payments, addressing the issue of vulnerability to brokers and promoting economic development at the local level.
The production process involves cold pressing the oil at temperatures below 50°C to maintain its quality and flavor profile. A settling and winterizing process is also employed to reduce the wax content in the final product. The company holds both Organic and Fair For Life certifications, which apply throughout its value chain from the farm source to the end customer.
Keywords: avocado oil, fair trade, organic produce, cold-pressed, sustainable farming, ethical sourcing, agribusiness, Kenya, value chain, small-scale farmers