Pointy

Pointy is a technology company that helps retail stores effortlessly establish an online presence. By simply plugging in a device, store owners can have their products automatically appear on their Pointy Page without any manual data entry. This service is particularly beneficial for small to medium-sized retail businesses looking to increase their visibility and attract more customers. Pointy operates in the retail technology market, offering solutions that integrate seamlessly with Google’s 'See What's In Store' feature, allowing products to appear directly in Google search results. The business model is based on a combination of hardware sales and optional advertising services, such as Pointy ProductAds, which run high-performing ads on Google. Revenue is generated through the sale of the Pointy device and subscription fees for additional advertising features. Pointy serves retail store owners who want to enhance their online presence and drive more foot traffic to their physical stores.

Keywords: retail technology, online presence, Google integration, barcode scanning, Pointy Page, search visibility, small businesses, product advertising, customer traffic, retail stores.