Praia Health

Praia Health is a healthcare technology startup offering a consumer experience orchestration platform specifically designed for health systems. The company addresses a longstanding gap in healthcare by enabling seamless, personalized engagement with patients before, during, and after care visits. Unlike traditional approaches that rely solely on segments, predictive models, or clinical records, Praia Health’s platform integrates data from across the entire healthcare ecosystem to deliver true personalization at every touchpoint.

The platform allows health systems to increase patient engagement, streamline digital interactions, and reduce the costs associated with reacquiring patients. By connecting digital experiences through logged-in apps or websites, Praia Health enhances the quality of each patient encounter, leading to improved engagement, higher utilization of services, and increased reimbursement for providers.

Praia Health’s solution has already demonstrated significant impact. Since its launch within Providence in January 2022, the platform has supported over three million user accounts and generated more than $48 million in measurable value for the organization over two years. The company positions itself as a transformative force, bringing the frictionless, orchestrated consumer experiences common in other industries to healthcare.

Keywords: healthcare technology, consumer experience orchestration, patient engagement, digital health, personalization, health systems, patient retention, healthcare platform, Providence, measurable value