Renault do Brasil

This entity specializes in the design and sale of sports cars under its motorsport division, offering models such as the MEGANE R.S., CLIO R.S., and MEGANE GT. The product strategy focuses on integrating motorsport-derived engineering and performance into vehicles suitable for daily use. The lineup is diversified to meet various consumer needs, including speedy saloons, powerful city cars, and sport tourers.

Beyond its performance line, the business also markets a comprehensive range of personal and professional vehicles. This includes city cars, SUVs, crossovers, saloons, estates, electric vehicles, and commercial vehicles, indicating a broad market approach targeting both individual consumers and business clients. The business model is centered on direct vehicle sales to customers.

Keywords: automotive, sports cars, performance vehicles, motorsport, vehicle design, city cars, commercial vehicles, electric vehicles, consumer automotive, car manufacturing