Saturdays

Saturdays is a lifestyle brand specializing in high-quality, affordable eyewear designed to inspire confidence and make every day feel like the weekend. The company serves a diverse range of clients looking for stylish and durable eyewear, including eyeglasses and sunglasses. Operating in the consumer retail market, Saturdays offers a seamless omnichannel shopping experience through its app, website, Home Try On service, and physical lifestyle stores. The business model focuses on direct-to-consumer sales, ensuring affordability by managing the entire production process in-house—from design to final product. Revenue is generated through the sale of eyewear products, both online and in-store, as well as through exclusive offers and member benefits for loyal customers. Saturdays differentiates itself by using premium materials like customized single sheet cellulose acetate and polycarbonate lenses with advanced coatings for durability and protection. The company is committed to providing vision solutions that are both functional and fashionable, aiming to make every customer look and feel good.

Keywords: lifestyle eyewear, affordable, high-quality, omnichannel, direct-to-consumer, durable materials, polycarbonate lenses, in-house design, Home Try On, member benefits.