Sequence

SequenceHQ is a software company that provides a comprehensive solution for B2B companies to manage their pricing, billing, and invoicing workflows. The company's platform is designed to streamline the process from quote to revenue, particularly for businesses with custom contracts and usage-based pricing models.

The company's primary market is software companies of all sizes, from startups to established enterprises. The platform is flexible and adaptable, allowing businesses to scale their revenue infrastructure without the need to build everything in-house. This flexibility extends to the pricing model, with options for annual, monthly, and event-based pricing, as well as one-time fees.

SequenceHQ's platform captures product pricing in a database, turning quotes, price, and customer usage into searchable, filterable data. This data can then be synced with a company's data warehouse or with Google Sheets in real-time. The platform also allows businesses to create rules and workflows to automate work, from approvals and feature entitlements to renewals and usage alerts.

The company's business model is subscription-based, with revenue generated through the various pricing options offered. This includes annual and monthly subscriptions, as well as event-based and one-time fees.

In summary, SequenceHQ offers a robust and flexible solution for businesses to manage and scale their revenue operations, providing a single platform for everything from contract close to revenue recognition.

Keywords: B2B, Software, Pricing, Billing, Invoicing, Custom Contracts, Usage-Based Pricing, Revenue Operations, Automation, Data Management.