Shibuya Rex

Shibuya Rex is a longstanding business established in 1951, specializing in the creation and sale of sweets. The company has garnered recognition, including the New Office Prize for East and New York, reflecting its commitment to excellence. Shibuya Rex operates primarily in the confectionery market, serving a diverse clientele ranging from individual consumers to large retail chains. The business model revolves around producing high-quality sweets that meet stringent testing standards, ensuring product safety and customer satisfaction. Revenue is generated through direct sales and a well-established distribution network that connects local and international markets. The company prides itself on its ability to respond swiftly to market demands and maintain a comprehensive product management system. Shibuya Rex aims to build a unique food culture, providing happiness, inspiration, and security to its customers.

Keywords: confectionery, sweets, distribution, quality, safety, retail, innovation, customer satisfaction, product management, food culture.