Sina
Sina is an online media company and MVAS provider in the People’s Republic of China and for the global Chinese communities.
| USD | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | 33 % | 3 % | (3 %) | 13 % | 6 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | 32 % | 25 % | 25 % | 20 % | 25 % | 27 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | 10 % | 6 % | 3 % | 7 % | 6 % | 9 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | - | 15 % | 10 % | 17 % | - | - | - |
Source: Company filings or news article, Equity research estimates
Sina.com.cn is a premier online media platform that specializes in delivering extensive coverage of electronic sports (e-sports) events, live broadcasts, and in-depth industry analysis. Catering to a diverse audience, Sina.com.cn serves e-sports enthusiasts, professional gamers, and industry stakeholders who seek up-to-date information and insights into the rapidly evolving e-sports landscape. Operating primarily in the Chinese market, the platform provides real-time updates on major e-sports tournaments, including popular games such as DOTA2, League of Legends (LOL), and Counter-Strike: Global Offensive (CS:GO).
The business model of Sina.com.cn revolves around generating revenue through advertising, sponsorships, and partnerships with leading brands in the e-sports industry. By offering a rich blend of content, including live event coverage, player interviews, and expert commentary, the platform attracts a large and engaged user base, making it an attractive destination for advertisers and sponsors.
Sina.com.cn's success is driven by its ability to deliver high-quality, timely content that resonates with its audience, ensuring sustained user engagement and loyalty. The platform's comprehensive approach to e-sports coverage positions it as a key player in the digital media landscape, with a strong focus on innovation and user experience.
Keywords: e-sports, live broadcasts, industry analysis, DOTA2, League of Legends, CS:GO, advertising, sponsorships, Chinese market, digital media.
Tech stack
