Slick+

Slick+, developed by the team at Blender Learning Technologies (BLT), solves the challenge of capturing, curating and sharing knowledge in organisations utilising a short-form video-based social learning solution. A HR-tech startup, Slick+ is currently working to address issues associated with new employee orientation, mentoring, and hybrid training.

Value Proposition:

For knowledge based companies who have embraced the hybrid work model, Slick+ seamlessly fills the void of in-person, informal knowledge exchanges which are missing in the digital workplace, thereby fostering employee connection and improving team culture and communication. Fully compatible with corporate learning management systems and digital workplace platforms, Slick+ ensures that employees feel valued and supported boosting employee retention and employer branding for talent attraction and employee connection.

Solution:

Slick+ allows employees to share their expertise by creating short-form (2 minute) videos. This video bank of searchable organisation specific knowledge is available to colleagues when they need real-time information and assistance to do their jobs. Use case scenarios include handy tips for doing things more efficiently (shortcuts), key learnings from conferences, pitfalls to avoid when doing certain tasks, and where to find key resources such as H&S and SOPs. As a SaaS mobile optimised product, Slick+ is ideally suited for organisations managing remote and rapid deployment scenarios.

Current stage of development:

BLT is currently involved in paid pilots and onboarding early customers with a strong sales pipeline.

An evolving global Market:

The Learning Management System (LMS) market is projected to grow 17% per year from $38.7 billion in 2022 to $232.8 billion by 2032 (Global Market Insights) as part of the $340 billion Corporate Learning Industry which industry leader Josh Bersin says is now poised for disruption. Slick+ is built as a standalone or to integrate with an LMS.

The typical LMS is designed for formal (as opposed to informal) knowledge transmission, obliging employees to set aside substantial chunks of time to study. As an example, Docebo, Absorb, and LearnUpon are just a few of the 500+ Learning Management Systems (LMS) currently on the market.

Video capture tools like Loom, ScreenRec, and Biteable are popular for swift video communication, but serve primarily as an alternative to email, IM, and video conferencing rather than knowledge diffusion or repositories.

Productivity tools like Slack and ClickUp adding video sharing functionality as premium add-on features highlight the potential to harness the power of video.

Slick+ differentiates by enabling organisations to learn from their trusted community of colleagues when they need specific knowledge and guidance in the flow of work. Slick+ has developed a superior user process (UX) for video creation, sharing, curation and discovery. It has also built in analytics for HR and L&D Managers to measure impact against key strategic goals and KPIs.

Revenue Model and Route to Market

Slick Plus’s direct consultative sale, pilot then expand approach is proving successful with pan-European customers.

Tiered subscription plans catering to varying business needs will be on offer with recurring monthly/annual payments made according to number of user seats starting at $50 per 10 users/per month.

Enterprise plan for 200+ users offering white labelling and management dashboard (sample costing: 200 seats @ EUR18,000/year).

Marketing and Sales

A marketing strategy leveraging content and event marketing will nurture relationships with enterprise and SME clients in the beachhead segment of Emergency and Humanitarian Response within the Health Organisation vertical.

The other three most promising verticals are:

Multinational Professional Services

Technology Vendors

Remote-first organisations

HubSpot has been rolled out for CRM, digital campaigns and lead/opportunity management. Current sales process with marquee enterprise clients is consultative. Self-serve sign up planned for SMEs.

Investment

Jan 2025 seeking €200k private investment to unlock €100k approved EI funding.

Next round: Slick Plus’s international growth plans envisage another funding round of €1.5 million in 2025/26 to accelerate growth.

Funding will be used to continue product development (to include full MS365 Integration, Analytics Dashboards, enhanced AI features and mobile-optimized version), marketing investment and building the team and culture.