Sunny Day Fund

Sunny Day Fund operates in the financial technology (fintech) sector, providing an employer-sponsored emergency and personal savings program aimed at enhancing the financial resilience of employees. The company serves both employers and employees by making saving easy and accessible. Employers can attract and retain a more financially resilient workforce by offering this benefit, while employees can save for emergencies and personal goals, withdraw funds as needed, and earn contributions from their employers. The business model is based on partnerships with employers who sponsor the savings programs for their workforce. Sunny Day Fund makes money through these partnerships and potentially through financial services provided by banking partners like Evolve Bank & Trust. The market it operates in includes HR tech and people operations, focusing on financial wellbeing and resilience.

Keywords: emergency savings, employer-sponsored, financial resilience, fintech, HR tech, employee benefits, personal savings, financial wellbeing, workforce retention, employer contributions.