The Social Handshake

The Social Handshake operates a Payroll Giving platform that simplifies charitable donations for employees by allowing them to contribute directly from their salary. This service is designed to make giving more financially attractive through tax benefits, thereby encouraging higher employee engagement and stronger company branding. The company primarily serves employers looking to enhance their corporate social responsibility (CSR) initiatives and employees who wish to support charitable causes effortlessly. The market it operates in includes corporate clients and individual employees, focusing on sustainability and social justice. The business model revolves around partnering with employers to integrate the Payroll Giving system into their payroll processes, generating revenue through service fees and potentially through partnerships with charities. By making it easier and more cost-effective for employees to donate, The Social Handshake aims to foster a more sustainable and just world.

Keywords: Payroll Giving, charitable donations, employee engagement, tax benefits, corporate social responsibility, sustainability, social justice, employer branding, donation platform, salary integration.