World Data Lab

World Data Lab is a Vienna-based data science company specializing in high-resolution forecasts of global consumer spending, demographic shifts, and socioeconomic trends. Leveraging proprietary methodologies that have been peer-reviewed in leading scientific journals, World Data Lab delivers detailed projections across more than 220 spending categories, 180+ countries, and over 6,000 cities, with forecasts extending to 2035 and beyond. Their flagship platform, World Data Pro, enables clients to analyze consumer behavior by age, gender, generation, income group, and geography, providing actionable insights for both public and private sector decision-makers.

The company’s expertise lies in transforming complex data into accessible, visually compelling tools that empower organizations to anticipate market changes, identify growth opportunities, and refine strategic planning. World Data Lab’s datasets are widely used by multinational corporations, consultancies, and institutions seeking to understand evolving consumer patterns, urbanization, and the impact of generational dynamics on global markets.

In addition to market intelligence, World Data Lab develops real-time tools to monitor progress toward the United Nations Sustainable Development Goals (SDGs), such as poverty, health, water scarcity, and gender equality. Their innovative “clocks” and indices track critical global challenges, supporting governments and NGOs in evidence-based policy and impact measurement.

With a diverse team and a global network, World Data Lab is recognized for its commitment to innovation, integrity, and making data-driven insights accessible for solving some of the world’s most pressing challenges.

Keywords: consumer spending, demographic forecasts, data science, market intelligence, World Data Pro, Sustainable Development Goals, city-level data, generational analysis, global trends, real-time monitoring