Zyrra

Zyrra, operating under the brand name Peach, is a lifestyle company specializing in premium athleisure apparel and elevated basics for women. The company targets fashion-conscious women seeking versatile clothing that seamlessly transitions from gym to work to casual outings. Peach operates in the women's fashion and athleisure market, offering a range of products including activewear, leggings, dresses, sports bras, and fashion accessories. The business model is direct-to-consumer, leveraging online sales and a network of stylists who host gatherings to promote and sell products. Revenue is generated through product sales and stylist partnerships. Peach also engages in philanthropic activities, such as supporting No Kid Hungry to provide meals for children in need. The company emphasizes quality, comfort, and style, with products that are machine washable, moisture-wicking, and made in the U.S.

Keywords: women's clothing, athleisure, elevated basics, activewear, leggings, sports bras, fashion accessories, direct-to-consumer, stylist partnerships, philanthropy.